How Sweet It Is:
- 83 percent of Americans usually share candy with friends and family for Valentine’s Day.*
- Chocolate sales represent 75 percent or more of Valentine’s Day candy purchases.
- Americans overwhelming prefer chocolate (69 percent) to flowers on Valentine’s Day (31 percent), but women are little more divided on the issue with 59% preferring chocolate compared to the 83 percent of men who would rather have chocolate than flowers.*
- Caramels are the most popular flavor in a box of Valentine’s Day chocolates (with 34 percent of respondents choosing them as their favorite). Chocolate-covered nuts scored high as well with 24 percent of the vote. Coming in with fewer, but just as devoted, fans are chocolate-filled (13 percent), cream-filled (13 percent) and coconut (10).*
- When buying seasonal candy/chocolate, nearly 65 percent of us believe it should feature seasonal packaging and colors, such as red and pink for Valentine’s Day.*
- Seventy four percent of Americans agree that eating healthfully can include the enjoyment of seasonal candy.*
- According to a report in the British Medical Journal, people who eat chocolate the most often have a 37 percent lower risk of heart disease, a 31 percent reduced risk of diabetes, and a 29 percent lower risk of stroke compared with those who ate the least.
- Personal preferences influence 91 percent of shoppers when purchasing a particular kind/type of seasonal chocolate or candy with price and family preferences also influencing some shoppers.
- * NCA’s 2014 consumer survey of 1,335 American adults
Read the full article on the National Confectioners Association website here
♥♥♥ Happy Valentine's Day! ♥♥♥